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Our firm, a global manufacturer, recently embarked on an ambitious internal campaign to create greater awareness of the importance of our customer relationships. After running a customer relationship Question of the WeekTM, the resulting KNETMAPTM revealed several connections within different divisions of the same customer firms. This simple technique of querying your organization is extremely powerful if your objectives are clear. In our case, it gave us a real-time snapshot of our customer relationships. We are looking forward to measuring the changes when we run this question again in three months. ---Global manufacturer of fluid engineered products
"After I saw the KNETMAPTM Question of the WeekTM regarding 'product
development and innovation', I began to wonder if we were talking to the
right people at our client's site." ---CEO of software development firm
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